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The ParentIQ Privacy Committment

ParentIQ provides you with the tools and information to help strengthen your relationships. Our relationship with you begins at our web site We want you to feel confident in this relationship. In this light, we are committed to ensuring that while you are visiting our web site, you feel that the information you share is safe and secure to the fullest extent possible.

Our Privacy Policy was developed as an extension of our commitment to combine the highest-quality products and services with the highest level of integrity in communicating with you. The Policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site and our products and services. This statement will be continuously assessed against new technologies, business practices and our customers' needs.

When you visit our web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and web site use information collected on an aggregate basis as you and others browse our web site.

1. Personal Information You Choose to Provide
In order to experience the full benefit that ParentIQ offers such as ParentIQ courses, premium content, tools and services, we ask you to register to become a member. During this member registration process, we will ask you for personally identifiable information such as your name, email address, mailing address, zip code, country, and marital status.

ParentIQ uses the information it gathers for several purposes, such as to understand more about our audience's interests, to communicate with you and to give you a better experience when visiting ParentIQ by personalizing content, courses, services and email messages (more details below.) ParentIQ also uses this information to offer new courses, content and services, as well as developing offers that ParentIQ believes are more relevant and valuable to you.

2. Web Site Use Information
When you visit ParentIQ and interact with the services and tools that reside there, ParentIQ and third parties with whom ParentIQ has contracted to provide services to ParentIQ may collect information on your actions. ParentIQ utilizes a standard technology called "cookies" and your IP address to collect information about how ParentIQ is used. Information gathered through cookies and your IP address may include the date and time of visits, the pages viewed, time spent at our web site, and the web sites visited just before and just after our web site. This information is collected on an aggregate basis. None of this information is associated with you as an individual.


Our site uses a feature of your browser to set a "cookie" on your computer. Cookies are small packets of information that a site's computer stores on your computer. ParentIQ can then read the cookies whenever you visit ParentIQ. The use of cookies on ParentIQ provides the ability to:

  • save your password so you don't have to re-enter it each time you visit our site
  • deliver content specific to your interests
  • track your progress within a course
  • track the pages you've visited
  • make sure you don't see the same ads repeatedly

These cookies allow us to use the information we collect to customize your ParentIQ experience so that your visit to ParentIQ is as relevant and as valuable to you as possible.

You may modify your browser preference to provide you with choices relating to cookies. You have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies. If you choose to reject cookies you may be unable to use those ParentIQ services that require registration in order to participate or will have to login each time you visit ParentIQ.

IP Address
Your IP address is a number that is assigned by your ISP (Internet Service Provider) to your computer to identify its location. We use your IP address to help diagnose problems with our server and to administer our web site. We also sometimes use IP addresses to communicate with members and subscribers and possibly even ban those members who are not complying with our Terms of Service.

The majority of information collected by ParentIQ is used to create aggregated portraits of the ParentIQ audience, portraits which present anonymous statistical demographic information. This aggregated information is used, among other things, to determine trends and needs, and also to supply market research to potential advertisers and partners to help them understand who the ParentIQ audience is. Occasionally, we may also use the information we collect to notify you about important changes to our web site, new services and special offers we think you will find valuable.

Due to the personal nature of much of the content and services of the site, the information you have provided may be used to help guide to you content, courses, services and products that may server to provide you with a more fulfilling experience while visiting ParentIQ.

Many areas of ParentIQ are reserved for ParentIQ members who have registered with us; for example, courses, tests and forum posting.

ParentIQ has numerous security measures in place to protect you from the loss, misuse and alteration of the information under our control, including your personal information, course results, personal growth plans, and credit card information All of your member information requires use of your password. We recommend that you do not share your password with anyone.

Information Security. ParentIQ utilizes encryption/security software to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction.

Evaluation of Information Protection Practices. Periodically, our operations and business practices are reviewed for compliance with corporate policies and procedures governing the security, confidentiality and quality of our information.

Employee Access, Training and Expectations. Our corporate values, ethical standards, policies and practices are committed to the protection of customer information. Our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons, processes and transactions.

ParentIQ does not sell or otherwise share personally identifiable information with third parties without your consent except in the following instances: (i) unless required by applicable law or pursuant to a court or similar order; (ii) as deemed necessary, in ParentIQ discretion, to protect the legal rights or the property of ParentIQ, a member or third party, or to prevent personal injury; and/or (iii) in the event ParentIQ is required to transfer personally identifiable information to a third party in the event of a sale, merger, assignment, joint venture or other transfer or disposition of a portion or all of the assets or stock of ParentIQ or its affiliated entities (including, without limitation, in connection with any bankruptcy or similar proceedings.) In addition, ParentIQ reserves the right to allow access to its systems to third parties providing necessary technical services when such access is required in order to provide those services and to provide your personally identifiable information to third parties who provide services on behalf of ParentIQ, provided that such third parties are bound by ParentIQ’s Privacy Policy.

Some or all advertising on ParentIQ is served by third party advertising companies that deliver a cookie to you so the ads you see can be tracked and ensures that you are not shown the same ad too many times. Since the third party advertising company only tags your computer with a number, they know nothing about who you are. ParentIQ does not provide these third party advertising companies with any personally identifiable information. However, these companies may use non-personally identifiable information about your visits to ParentIQ and other sites in order to provide advertisements about goods and services of interest to you.

Occasionally, we may also use the information we collect to notify you about important changes to ParentIQ, new services and special offers we think you will find valuable. You will be given the opportunity to notify us of your desire not to receive these offers by clicking on a response box when you receive such an offer or by sending us an email request at

The information provided via the order form in the ParentIQ online store is secured via SSL Encryption. The information provided in that order form, as well as the items ordered, will only be shared with the designated fulfillment partner to the extent the information is needed to successfully complete the order and they may not use this information for any other purpose.

As a member of ParentIQ, you will be able to participate in the e-learning and course programs. These programs include taking tests to help measure your progress throughout the course. The results of these tests are stored as part of your member profile and treated with the same level of privacy and security as the rest of your personal data.

ParentIQ offers free and registered member electronic newsletters on a variety of topics. If you choose to subscribe to any of these newsletters, currently the only information you will be required to provide is a valid email address. Generally, ParentIQ does not share mailing lists from its electronic newsletters with third parties. However, in some situations, ParentIQ may share its newsletter mailing lists with third parties who provide newsletter and/or reminder fulfillment services on behalf of ParentIQ. In these instances, such third parties will be bound by the terms of this Privacy Policy. Additionally, ParentIQ may provide third parties with a list of ParentIQ members and visitors who have opted-in to receiving additional information from third parties.

In those instances where you opt-in to subscribe to a newsletter through a third-party email service or advertiser or partner, the email address information sometimes will be located on the third party's server. In those cases, any information you provide is subject to that entity's Privacy Policy, not this one. Some of our partners' and advertisers' sites require that you specifically opt-out from receiving their newsletters. As a result, to stop receiving them you will need to affirmatively opt-out from the third party newsletter.

Throughout ParentIQ, various public forums such as the message boards and question and answer areas are available to you as a registered ParentIQ member.

Please remember that any information you disclose in these public forum areas becomes public information and is immediately accessible on ParentIQ, so it is important for you to exercise discretion and appropriate caution when deciding to reveal personal information in these areas. ParentIQ may decide to utilize in promotions the content of Q&A's, course comments or site comments to enhance ParentIQ's editorial, advertising and public relations efforts.

Our surveys ask for opinions on various issues and very often these surveys and polls are sponsored by or associated with ParentIQ advertisers and partners. Occasionally, we may request demographic information (like zip code, age or gender). Most information obtained through surveys and polls is aggregated and used internally or shared with advertisers and partners only in the aggregated form. In the event personally identifiable information is requested as part of surveys or polls about any ParentIQ member or subscriber, such personally identifiable information is never provided to third parties without your consent. In these instances you may expressly choose to receive information from a sponsor, in which case your information is provided to that sponsor only. Some survey answers may be added to your member profile (so that we can better provide you with content, ads and offers that are most appropriate for you.)

ParentIQ contains links to advertiser and partner websites. We cannot be responsible for the privacy practices or the content of such non-ParentIQ websites, and we do not control the practices of any of our advertisers or partners to whom we are linked.
In order to participate in the partner and/or advertiser supplied services and tools you may be required to provide personally identifiable information to the advertisers and partners whose tools and services you have chosen to interact with. Each advertiser and partner will request different information from you.

The information you provide via links to co-branded pages, co-branded sites, third party sites or tools may be shared with advertisers and partners on an aggregated basis and in these instances your permission will not be requested since no personally identifiable information will be shared or provided to these third party sponsors or advertisers. ParentIQ will, however, use commercially reasonable efforts to contractually require all such third party advertisers and partners to agree not to use any non-personally identifiable information about you, in conjunction with other sources of information, or otherwise, to identify you.

If you have additional questions about how one of our advertisers, partners or sponsors use information about you, we urge you to contact them directly.

Upon registration or from time-to-time, you may be asked to indicate whether you are interested in receiving information from us about special offers or news about our sites and advertisers. You will also be provided with the opportunity to opt-in to receive offers directly from select companies other than ParentIQ. If you do choose to receive these communications by means of an opt-in, we will occasionally send you an email message that matches your request(s). You may, of course, always choose not to receive any of this information from us. We currently provide the following opt-out opportunities:

Upon registration, you can choose to receive only membership information emails.
At any time, you can follow a link provided in every newsletter or email message (except for e-commerce confirmation emails) to unsubscribe from that mailing list or email service.

At any time, you can contact us through to have your contact preference changed to "Do Not Contact Me."

Please note that ParentIQ reserves the right to contact you in the event of a change in the ParentIQ Terms of Service and/or this Privacy Policy.

ParentIQ provides you with the ability to access, correct or change certain information in your member registration profile at any time, including contact information or other information you've provided to us. However, you cannot currently change your member name, although you may re-register and choose a new name. Please be advised that ParentIQ currently archives information it collects on its members and visitors.

We will not make new use of any personally identifiable information which ParentIQ gathered from individual members or visitors prior to any such significant change in our Privacy Policy without first obtaining the member's or visitor's consent for any new uses. In instances where we ask for your personally identifiable information and we tell you the data we are collecting on that page will be shared with third parties, and in cases where a member, visitor or subscriber to the ParentIQ opts-in to share his/her information with third parties, those disclosures and opt-ins will override anything to the contrary in this Privacy Policy. In addition, ParentIQ reserves the right to make non-significant changes to our Privacy Policy that will not affect ParentIQ's use of a user's personally identifiable information at any time without any notice to you other than posting any such changes in a revised Privacy Policy on the ParentIQ web site. We encourage you to periodically review our Privacy Policy to be sure you are familiar with the most current version. The Policy will include the most recent date in which any revision has been made.

If you have questions about this Privacy Policy or anything else about ParentIQ, you can contact us at the following email address:

Updated: February 11, 2008